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Long-term loyalty for your business
One of the difficulties in advertising is finding the right customers who are loyal. Long-term loyalty is hard to find but can be a massive boost for your business if you find the right customers to retain. Performing arts patrons are known for their brand retention and loyalty – a truly potent combination.
For example, 39% of patrons remember the logo of businesses they see in performing arts playbills, and 50% feel good about doing business with them. Moreover, 69% “think highly of companies that support the arts” and are more likely to support these businesses.
People love the arts. 63% agree that the arts “lift me up beyond everyday experiences.” 73% say that the arts are a “positive experience in a troubled world”. 64% feel “pure pleasure to experience and participate in the arts.”